11/8/2022 0 Comments Ulrich beierlein audi![]() ![]() Ulrich Hackenberg has reached a mutual agreement with the Supervisory Board of AUDI AG to step down as Member of the Board of Management for Technical Development. #Ulrich beierlein audi driverThe driver senses how much it has to offer straight away, and the actual driving experience con?rms this. The Chairman of Audi’s Supervisory Board Matthias Müller praised Hackenberg’s significant impact on the Technical Development divisions of the entire Volkswagen Group. “The new Audi TT is an experience for all the senses – emotive, visual and acoustic.” The promises made by the exterior of the Audi TT are ful?lled inside the car – and even surpassed. Schantz, Secretary Erich Amelung, Ulrich Frickart. This is particularly noticeable from the side, where it is perceived as a distinct sense of forward thrust. Wicklund Staff Audi- tors, Rogelio Cortez, Marjorie Hilliard, Douglas. fusing individual geometrical shapes, such as the roof dome with the car body at the rear of the Audi TT, we have given the new car an overall ap- pearance of visible dynamism. By applying the process of integrative design, i.e. ![]() The actual evolutionary process amounts to further perfectioning of visible characteristics, in other words the surfaces and outlines. We were able to access and re-interpret the previous model’s architecture and design ele- ments. ![]() The virtual-cockpit driver’s display is impressive but it’s not. Our aim was to create an authentic, absolute sports car for the demanding customer. Ulrich Beierlein’s new A7 cabin is a radical change and instantly impressive, with the same design theme as the latest flagship A8. What design philosophy has been pursued for the new Audi TT? Gary Telaak: We deliberately refrained from chang- „ ing the Audi TT design philosophy, but developed it systematically instead. Interview with Gary Telaak, Audi Exterior Design Question: Design is one of the decisive purchase criteria, and for many customers successful design represents a de?nite gain in value, particularly in the sports-car segment. In an interview, Gary Telaak from Audi Exterior Design and Ulrich Beierlein from Audi Interior Design explain the motives that inspired them when working on the new Audi TT Coupé. Constantly questioning what already exists and searching for new, even more innovative solutions: this is the principle behind “Vorsprung durch Technik” – in the design area, too. A dynamic sculpture with prestige and expressive power. ![]()
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